Diploma in Public Relations & Corporate Communication

Diploma in Public Relations & Corporate Communication

The Public Relations and Corporate Communication course is a full-time, post-graduate diploma programme. It is a training discipline for professional knowledge and skills in communication, applied to corporate management, in institutions of government, commerce and Industry non- profit agencies and academia.

The expertise and skills required of PR practitioners include the strategic handling of tools and channels for information distribution and retrieval, to build relationships with individuals and target groups or "publics" through planned Action and Communication via mass media, new media, and person to person.

The course comprises 28 modules, seminars and workshops (the costs of which are included in the tuition fee). The total of 390 sessions / 78 credits, makes the student eligible for the diploma.

A substantial part of the education is conducted through 'assisted learning' which involves students undertaking assignments, research and case studies, projects individually or in groups under the guidance of the faculty.