Diploma in Retail Management (DRM)

Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Welingkar Institute of Management's Center for Retail Studies started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.

The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.

TRIMESTER I TRIMESTER II
Basics of Marketing Store design & visual merchandising
Effective Communication Warehousing & Supply Chain Management
Consumer Behaviour Store operations and management
Introduction to Retail Customer Service & Selling Skills
Retail Strategy Retail Finance
Store location, Site selection & Positioning Retail information systems
Merchandise buying and Management CRM
Retail advertising & sales promotion

TRIMESTER III PRACTICAL (CLASSROOM SESSIONS)
Retail Rural Marketing Consumer Research & Marketing Research
Non-Store Retailing Stores & Location Visits
Franchise Operations & Management Projects / Workshop
Mall Management Seminar & Guest Lectures
Retail HRM
Retail statutory obligations
Organisational Behaviour