DIPLOMA IN VOCATIONAL RETAIL MANAGEMENT

Retail Management teaches the students different principles related to retailing and retail operations. These principles include buying, financing, merchandising, inventory control, marketing, personnel, and operations.


Retail Management includes how retail outlets are maintained and how commodities reach customers from these retail stores.


It includes the steps of attracting the customers to the store, then selling the products to the customers according to their needs and wants. This process is timesaving, and the outcome as customer satisfaction is achieved at the same time.


Retail Management not only involves the management of retail outlets but also the management of the brand image, maintaining relationships with the customers, the sales management, keep a check on the orders at the retail outlet, managing the merchandise, they directly interact with the customers and the stocks/inventory are supervised and ordered from time to time.