Email Marketing

1. Email Marketing - Why should you care?

Learning Objectives - In this, you will understand overview of Email Marketing and why it has a prominent place in marketing mix for businesses.

Topics - How has Email Marketing evolved over the years, Growth curve in different industries and geographies, Trends that have changed the landscape, Looking ahead, whats in store for Email Marketing in 2020.

2. Understanding Key Components of Email Marketing

Learning Objectives - In this module, you will learn about various building blocks of Email Marketing and how they can be used for an integrated marketing strategy.

Topics - Important Definitions in Email Marketing, Using email in your marketing plan, How to collect data from additional sources, Guidelines on content creation.

3. Increase customer acquisition through responsive email strategies

Learning Objectives - In this module, you will learn about enhancing consumer engagement through responsive email strategies.

Topics - Focus on device of the consumer, Focus on consumer behavior, Respond when it matters the most, Case Studies and Sample Email communication.

4. Growing Email List

Learning Objectives - In this module, you will learn the importance and ways to grow a valuable email list.

Topics - Email List growth = Business Growth, Increase subscribers through sign up forms, Methods to drive conversions from new and existing subscribers, Methods to scale customer experience.

5. Email Service Providers and Scam Laws

Learning Objectives - In this module, you will learn about the features of different ESPs and a detail on the spam laws.

Topics - What are different ESPs and how to choose one, Determine costs of Email Marketing, Why permission is important is successful campaign, Tackling spam.

6. How to increase ROI on your Email marketing investment

Learning Objectives - In this module, you will learn tactics to deploy inexpensive strategies to boost your ROI and improve other key metrics.

Topics - Subject line tips to maintain an above average open rate, Effective Content strategies, Landing Page Optimization, Testing & Targeting, Real World Examples.

7. Dynamic Email Marketing

Learning Objectives - In this module, you will learn how to use Dynamic Email Marketing.

Topics - Technology behind setting up this type of campaign, How to make it work with your current ESP, How to improve conversions using this and discussion on Project Work.

8. Importance of Mobile and Multi Channel Email Marketing

Learning Objectives - In this module, you will learn design strategies for Mobile and ways to coordinate email messages across all digital channels.

Topics - How to address growing mobile challenge, Coordinating emails across all channels, Conclusion and Final feedback on Project Work.