EMBA (Pharma Business Management)

Master

In Lucknow

Price on request

Description

  • Type

    Master

  • Location

    Lucknow

  • Duration

    1 Year

Facilities

Location

Start date

Lucknow (Uttar Pradesh)
See map
Sapt-Rishi, 5/28, Vikas Nagar, 226022

Start date

On request

About this course

Any Degree + 3 year work exp.

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Course programme

The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Marketing equips you with the knowledge needed to stay ahead of the competition.
EMBA is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century

Curriculum:

Semester I:

Compulsory subjects

PM 09 Managing Men.
PM 12 Principles of Management.
PM 14 Marketing Management.
PM 18 Managerial Economics.
PM 19 Finance for Managers.

Semester II:

Compulsory subjects

PM 13 Business Laws .
PM 25 Strategic Management & Entrepreneurship.
PM 10 Business Environment

Specialisation:

f) Pharma Business Management
PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 23 Organisation Behaviou.
PM 61 Brand Management.
PM 64 Consumer Behaviour.

EMBA (Pharma Business Management)

Price on request