EMBA (Pharma Marketing)
Master
In Lucknow
Description
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Type
Master
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Location
Lucknow
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Duration
1 Year
Facilities
Location
Start date
Start date
About this course
Any Degree + 3 year work exp.
Reviews
Course programme
The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Marketing equips you with the knowledge needed to stay ahead of the competition.
EMBA is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century
Curriculum:
Semester I:
Compulsory subjects
PM 09 Managing Men.
PM 12 Principles of Management.
PM 14 Marketing Management.
PM 18 Managerial Economics.
PM 19 Finance for Managers.
Semester II:
Compulsory subjects
PM 13 Business Laws .
PM 25 Strategic Management & Entrepreneurship.
PM 10 Business Environment
Specialisation:
a) Pharmas Marketing
PM 01 Pharma Selling & Sales Management.
PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 05 Paradyme in Pharmaceutical Industry.
PM 33 Project Management.
EMBA (Pharma Marketing)