Executive Program In Sales Ans Marketing specialising Industrial Sales

Module I: Fundamentals of Management – I
Introduction to Business environment and Strategy
Fundamentals of Operations Management

Module II: Fundamentals of Management –II
Basic Financial Acumen for Sales and Marketing
Sales and Marketing Fundamentals
Organisational Behaviour

Module III: Advance Sales and Marketing Management –I
Designing and Managing Distribution Channels
Selling through Organized Retail Formats
Services Marketing
B2B Marketing
Personal Selling and Direct Marketing

Module IV: People Skills for Sales & Marketing Professional– I
Understanding Organisational Structure and Design
Performance Management

Module V : Advance Sales and Marketing Management – II
Advertising and Sales Promotion
International Marketing
Product and Brand Management
Advance Issues in Sales Management

Module VI: People Skills for Sales & Marketing Professional– II
Issues in Managing Sales Teams
Fundamentals of Negotiation for Sales Personnel
Personal Assessment and feedback (Personality Testing etc.)
With special focus on FMCG, Pharma, Industrial products, financial service will be conducted.
Career Management and Planning and valedictory
Workshop on Communication Skills