Executive Program For Young Professionals in Marketing Management

Post Graduate Diploma

In Gurgaon

Price on request

Description

  • Type

    Post Graduate Diploma

  • Location

    Gurgaon

To provide a perspective on core business functions. To impart managerial skills required for superior performance. To provide opportunities to learn how to use managerial skills in select functional/ job areas.

Facilities

Location

Start date

Gurgaon (Haryāna)
See map
MSL Learning Systems Private Limited SCO 21,22, Sector 14

Start date

On request

About this course

* Engineers, CAs, ICWAs, CSs, MBBS, other professional qualifications
* Post graduates - degree or diploma holders
* Graduates
* 1 to less than 5 years experience
* Minimum 50% marks at graduation level

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

In the fast paced professional world, Young people passing out of academic programs like engineering, medicine, CA, ICWA, CS, and various post graduate level programs with specialization areas such as computer software and hardware, pure science, commerce etc and having no formal management education require managerial skills, when they join corporate and non-corporate sector, in order to excel during their formative years.

EPYP/YM has been designed to provide such a group of young people with both perspective and skill in management and also equip them with critical inputs required to do well in select functional areas.

Understanding Organization and HR

Introduction & Theoretical Foundations
Personality, Perception, Attribution
Values, Attitudes, Job Satisfaction
Motivation
Group & Teams, Leadership

Marketing Management

Understanding Marketing
Understanding Consumer Behaviour
Product Strategy
Services Marketing

Understanding Macro Economic Environment

Economic Theory
Indian Economy
Economic Growth
GDP
GNP
Purchasing Power Parity
Demand constrained economy
Supply constrained economy
Theory of Income Determination
Consumption Function
Impact of increase of Investment on Income :Multiplier Analysis
Impact of increase of Saving on Income
Problems of demand management in an open economy
Foreign Exchange Market
Economic Policy in a Supply Constrained Economy
Direct taxes
Budgetary Deficit

Finance and Accounts

Cost
Cost - Volume - Profit Analysis
Marginal Costing and Tactical Decisions
Relevant Costing
Budget & Budgetary Control
Financial Statements
Corporate Financial Statement Analysis

Operations & Supply Chain Mgmt.

This program offers specialization in Marketing

Executive Program For Young Professionals in Marketing Management

Price on request