Executive Program For Young Professionals specialising Marketing Management
Course
In Gurgaon
Description
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Type
Course
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Location
Gurgaon
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Duration
1 Year
Facilities
Location
Start date
Start date
Reviews
Course programme
In the fast paced professional world, Young people passing out of academic programs like engineering, medicine, CA, ICWA, CS, and various post graduate level programs with specialization areas such as computer software and hardware, pure science, commerce etc and having no formal management education require managerial skills, when they join corporate and non-corporate sector, in order to excel during their formative years.
EPYP/YM has been designed to provide such a group of young people with both perspective and skill in management and also equip them with critical inputs required to do well in select functional areas.
Course Content
Understanding Organization and HR
Introduction & Theoretical Foundations
Personality, Perception, Attribution
Values, Attitudes, Job Satisfaction
Motivation
Group & Teams, Leadership
Marketing Management
Understanding Marketing
Understanding Consumer Behaviour
Product Strategy
Services Marketing
Understanding Macro Economic Environment
Economic Theory
Indian Economy
Economic Growth
GDP
GNP
Purchasing Power Parity
Demand constrained economy
Supply constrained economy
Theory of Income Determination
Consumption Function
Impact of increase of Investment on Income :Multiplier Analysis
Impact of increase of Saving on Income
Problems of demand management in an open economy
Foreign Exchange Market
Economic Policy in a Supply Constrained Economy
Direct taxes
Budgetary Deficit
Finance and Accounts
Cost
Cost - Volume - Profit Analysis
Marginal Costing and Tactical Decisions
Relevant Costing
Budget & Budgetary Control
Financial Statements
Corporate Financial Statement Analysis
Operations & Supply Chain Mgmt.
Executive Program For Young Professionals specialising Marketing Management