Executive Program For Young Professionals specialising Marketing Management

MSL Learning Systems
In Gurgaon

Rs 1,10,000
You can also call the Study Centre
12447... More

Important information

Typology Course
Location Gurgaon
Duration 1 Year
  • Course
  • Gurgaon
  • Duration:
    1 Year


Where and when

Starts Location
On request
Delhi, India
See map
Starts On request
Delhi, India
See map

Course programme

In the fast paced professional world, Young people passing out of academic programs like engineering, medicine, CA, ICWA, CS, and various post graduate level programs with specialization areas such as computer software and hardware, pure science, commerce etc and having no formal management education require managerial skills, when they join corporate and non-corporate sector, in order to excel during their formative years.

EPYP/YM has been designed to provide such a group of young people with both perspective and skill in management and also equip them with critical inputs required to do well in select functional areas.

Course Content

Understanding Organization and HR

Introduction & Theoretical Foundations
Personality, Perception, Attribution
Values, Attitudes, Job Satisfaction
Group & Teams, Leadership

Marketing Management

Understanding Marketing
Understanding Consumer Behaviour
Product Strategy
Services Marketing

Understanding Macro Economic Environment

Economic Theory
Indian Economy
Economic Growth
Purchasing Power Parity
Demand constrained economy
Supply constrained economy
Theory of Income Determination
Consumption Function
Impact of increase of Investment on Income :Multiplier Analysis
Impact of increase of Saving on Income
Problems of demand management in an open economy
Foreign Exchange Market
Economic Policy in a Supply Constrained Economy
Direct taxes
Budgetary Deficit

Finance and Accounts

Cost - Volume - Profit Analysis
Marginal Costing and Tactical Decisions
Relevant Costing
Budget & Budgetary Control
Financial Statements
Corporate Financial Statement Analysis

Operations & Supply Chain Mgmt.

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