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The magic of a successful e-Marketing campaign lies in attracting the right people, to your web site in large numbers. Search engine marketing, or SEM, is an extension of Internet marketing within the framework of conventional marketing that involves the strategical promotion of websites by increasing their visibility rankings.

The Search engine marketing industry is therefore booming at an alarming rate, and is expected to double its spend by 2011.

Research shows that companies are now gearing up towards digital marketing as a means of doing their businesses online. This has led to an increasing demand of well trained Search Engine Optimization Professionals in the field.