Industrial Marketing

PCS India - Precise Cosultancy Services

Price on request
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Important information

Typology Certificate
Methodology Online
Location Delhi
Duration 3 Months
  • Certificate
  • Online
  • Delhi
  • Duration:
    3 Months

The main objective of the course is to make students understand the concept, meaning and importance of Industrial Marketing. It emphasises differences between industrial marketing and consumer marketing and points out the concept of demand for industrial goods and services in the market.
Suitable for: This course will enable students to understand the formulation of strategies and familiarise them with the characteristics of industrial markets.


Where and when

Starts Location
On request
4B/1 Tilak Nagar, New Delhi, 110018, Delhi, India
See map
Starts On request
4B/1 Tilak Nagar, New Delhi, 110018, Delhi, India
See map

Frequent Asked Questions

· Requirements

10+2 years

Course programme

This subject covers:
Industrial Marketing
Nature of Industrial Marketing
Understanding the Industrial Market
Industrial Marketing Environment
Industrial Buying and Buying Behaviour
Industrial Market Segmentation, Targeting and Positioning
Industrial Product Decisions
Industrial Pricing
Industrial Distribution Channels
Industrial Marketing Communication
International Industrial Marketing
Managing the Personal Selling Function

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