Certificate

Online

Price on request

Description

  • Type

    Certificate

  • Methodology

    Online

  • Location

    Delhi

  • Duration

    3 Months

The main objective of the course is to make students understand the concept, meaning and importance of Industrial Marketing. It emphasises differences between industrial marketing and consumer marketing and points out the concept of demand for industrial goods and services in the market. Suitable for: This course will enable students to understand the formulation of strategies and familiarise them with the characteristics of industrial markets.

Facilities

Location

Start date

Delhi
See map
4B/1 Tilak Nagar, New Delhi, 110018

Start date

On request

About this course

10+2 years

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Course programme

This subject covers:
Industrial Marketing
Nature of Industrial Marketing
Understanding the Industrial Market
Industrial Marketing Environment
Industrial Buying and Buying Behaviour
Industrial Market Segmentation, Targeting and Positioning
Industrial Product Decisions
Industrial Pricing
Industrial Distribution Channels
Industrial Marketing Communication
International Industrial Marketing
Managing the Personal Selling Function
E-Business

Industrial Marketing

Price on request