Industrial Marketing
Certificate
Online
Description
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Type
Certificate
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Methodology
Online
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Location
Delhi
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Duration
3 Months
The main objective of the course is to make students understand the concept, meaning and importance of Industrial Marketing. It emphasises differences between industrial marketing and consumer marketing and points out the concept of demand for industrial goods and services in the market. Suitable for: This course will enable students to understand the formulation of strategies and familiarise them with the characteristics of industrial markets.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
Industrial Marketing
Nature of Industrial Marketing
Understanding the Industrial Market
Industrial Marketing Environment
Industrial Buying and Buying Behaviour
Industrial Market Segmentation, Targeting and Positioning
Industrial Product Decisions
Industrial Pricing
Industrial Distribution Channels
Industrial Marketing Communication
International Industrial Marketing
Managing the Personal Selling Function
E-Business
Industrial Marketing