Industry Integrated BBA (PRIST University)

IMC offers three years Full Time Industry Integrated BBA Program from PRIST University designed to provide an advanced course in management for those seeking managerial positions in industry commerce and services. The core subjects are aimed to develop knowledge and skill in fundamental management disciplines with specialization in functional areas.
This programme has consciously adopted the Industry Integrated pattern of education so as to equip the students with the requisite skill sets to meet the industry requirement. This programme will provide a unique opportunity to the students to learn the concepts by simultaneously practice the same in actual industry environment. BBA (Industry Integrated) programme also contributes in a professional practice and personal development of the students and lays the foundation for them to play a strategic role within an organisation.
Objectives of the programme:
To develop conceptual and analytical skills in all functional areas of Management.
To encourage understanding of the strategic perceptions of the fast changing global scenario.
To develop the ability to understand and apply a multi-dimensional approach to overcome complex business problems.
To groom the student's overall personality and improve his communication and oratory skills.
To provide 'Hands on Training to the student and focus on 'Learn by Doing' Approach.
To help the students acquire specific job related skills in their chosen area of specialization