KPI Analysis and Techniques


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What you'll learn on the course


Course programme

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  • KPI Analysis and Techniques
    • Lesson 1 - Key Performance Indicators Simplified: Part 1
      • 1.1 Overview
      • 1.2 Introduction
      • 1.3 What is a KPI?
      • 1.4 Uncomplex
      • 1.5 Relevant
      • 1.6 Timely
      • 1.7 Instantly Useful
      • 1.8 Examples
      • 1.9 Conversion Rate
      • 1.10 Avg. Order Value
      • 1.11 Days to Purchase
      • 1.12 Loyalty & Recency
      • 1.13 Share of Search
    • Lesson 2 - Key Performance Indicators Simplified: Part 2
      • 2.1 Overview
      • 2.2 Introduction
      • 2.3 Identifying KPIs
      • 2.4 Presenting KPIs
      • 2.5 Four Lessons
      • 2.6 Different Strokes
      • 2.7 Perfection
      • 2.8 Critical Few
      • 2.9 Lifecycle
    • Lesson 3 - Finding the Right KPIs for Your Business Type
      • 3.1 Overview
      • 3.2 Introduction
      • 3.3 Goals for Small Business
      • 3.4 Three Crucially Important Metrics
      • 3.5 Cost Per Acquisition
      • 3.6 Bounce Rate
      • 3.7 Macro Conversion Rate
      • 3.8 Goals for Medium-Sized Business
      • 3.9 Click Through Rate
      • 3.10 Page Depth
      • 3.11 Loyalty
      • 3.12 Micro Conversion Rate
      • 3.13 Per Visit Goal Value
      • 3.14 Goals for Large Business
      • 3.15 Percent of New Visits
      • 3.16 Events Per Visit
      • 3.17 Days to Conversion
      • 3.18 Percent of Assisted Conversions
      • 3.19 Review: Best Web Metrics, Digital Marketing & Measurement Model
    • Lesson 4 - Understanding KPIs Through Email Marketing Analytics
      • 4.1 Overview
      • 4.2 Introduction
      • 4.3 E-mail Matters
      • 4.4 Measurement Challenges
      • 4.5 Categories of Data
      • 4.6 Optimal Metrics: The Dirty Dozen
      • 4.7 1. Delivery Rate
      • 4.8 2. Open Rate
      • 4.9 3. Subscriber Retention Rate
      • 4.10 4. Click-to-Delivery Rate
      • 4.11 5. Bounce Rate
      • 4.12 6. Depth of Visit
      • 4.13 7. Actions Completed
      • 4.14 8. Macro Conversion Rate
      • 4.15 9. Average Revenue Per E-mail Sent
      • 4.16 10. Micro Conversion Rate
      • 4.17 11. Average Economic Value Per E-mail
      • 4.18 12. Profitability
      • 4.19 The Critical Few
      • 4.20 Conclusion
    • Article: Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test

    Additional information

    • About Author

      Avinash Kaushik, Author, Blogger, Digital Marketing Evangelist
      • The author of two best-selling books: Web Analytics 2.0, Web Analytics: An Hour A Day
      • The Digital Marketing Evangelist for Google
      • Delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.
      • Lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah
      • Received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association

    • What is the course all about?

      Simplilearn’s KPI Analysis and Techniques course, emphasis on the fact that defining useful metrics is absolutely necessary for successful analysis of data. Yet it is quite challenging to know exactly which metrics could be vital and which ones could be exempted from the analysis.

      A certified KPI Analyst could provide useful and actionable insights to the metrics with advanced analytic strategies.

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