M.B.A. (Health Care Management) :Marketing

Syllabus

Semester -1 Courses Credits
1. Principles of Management 4
2. Organizational Behaviour 4
3. Quantitative Methods 4
4. Healthcare & Managerial Economics 4
5. Managerial Communication 4
6. Accounting for Managers 4
7. Computers Applications in Management


Semester II - Courses Credits
1. Health & Hospital Information System 4
2. Business laws 4
3. Human Resource Management 4
4. Financial Management 4
5. Marketing Management 4
6. Production & Operations Management 4
7. Research Methodology

Semester -III Courses Credits
1. Community Health, Epidemiology & Population Management 4
2. Health Care & Social policy 4
3. Elective – I 4
4. Elective –II 4
5. Elective -III 4
6. Elective – IV 4
7. Summer Project

Semester IV - Courses Credits
1. Environmental Health Management & Safety Planning 4
2. Health Communication 4
3. Strategic Management 4
4. Elective – V 4
5. Elective - VI 4
6. Elective - VII 4
7 Elective - VIII

Marketing:



1.Behavioral Science in Marketing

2.Advertising Management

3.E- Commerce

4.International Marketing

5.Sales and Distribution Management

6.Marketing of Services

7.Brand Management

8.Retail Management