M.B.A in Marketing Management

G.B Pant University of Agriculture & Technology
In Nainital

Price on request
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Important information

Typology Master
Location Nainital
  • Master
  • Nainital


Where and when

Starts Location
On request
G.B. Pant University of Agriculture and Technology Pantnagar, 263145, Uttaranchal, India
See map
Starts On request
G.B. Pant University of Agriculture and Technology Pantnagar, 263145, Uttaranchal, India
See map

Course programme

In the first year, students are given a holistic view of general principles of management covering all functional areas of management. The students are tested in the field during their summer training at various corporate houses. Successively, in the third semester students acquire expertise in the specific industries of their choice viz. input supply, food, pharmaceuticals, fertilizers, pesticides, farm machinery etc.. In the final semester students undertake full-time final project (four months) which helps them to take off intricacies of the target industry.

Course Structure

1st Semester
1. Management Functions & Organizational Behaviour
2.Managerial Economics
3.Business Statistics and Data Analysis
4.Business Laws and Ethics
5.Computers for Managers
6.Industrial Psychology
7.Managerial Accounting and Control
8.Marketing Management

2nd Semester
1.Research Methodology in Management
2.Business Environment, Development and Policy
3.Management Information System
4.Communication for Management and Business
5.Human Resource Management
6.Production and Operations Management
7.Operations Research
8.Financial Management
9.Industrial Attachment

3rd Semester
2.Strategic Management
3.Total Quality Management
4.International Marketing and Finance
5.Elective 1
6.Elective 2
7.Elective 3

4th Semester
1.Entrepreneurship Development
3.Technology Management and IPR
4.Elective 4

Marketing Management
1.Advertising and Sales Promotion
2.Sales and Distribution Management
3.Marketing Research
4. Product and Brand Management

This Program Offers Elective in Marketing management.

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