M.com in Marketing

COURSE STRUCTURE :

Semester I -

1. Managerial Economics
2. Organizational Behavior
3. Financial Management
4. Marketing Management
5. Corporate Financial Accounting

Semester II -

1. Human Resource Management
2. Business Environment
3. Management Accounting
4. Decision Analysis
5. Computer Applications in Business\

Semester III -

1. Strategic Management
2. e - Commerce

Semester IV -

1. International Business
2. Business Research Methodology

Elective - II : Marketing

1. Rural Marketing
2. Advertising & Sales Promotion
3. Consumer Behavior

Elective - I : Marketing

1. Sales and Distribution Management
2. International Marketing
3. Services Marketing