M.A. in Communication (Advertising Strategy)

Master

In Chennai

Price on request

Description

  • Type

    Master

  • Location

    Chennai

Facilities

Location

Start date

Chennai (Tamil Nādu)
See map
20, IV Lane , Nungambakkam High Road, 600034

Start date

On request

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Course programme

M.A. in Communication (Advertising Strategy)

The Course unfolds an exhaustive study into the understanding and making of the Television and Radio production, Film making, Script writing, Web designing, Graphics and animation. The growth in media and entertainment industry has led to the demand for media managers in
large numbers; in order to meet this demand of the industry the department has started course M.A. Media Management in 2008.

CORE OBJECTIVES
-This program is designed to inculcate professional excellence to bridge the gap between
theoretical knowledge and the practicalities of the professional industry.
-To equip students to suit the current trends in the media industry.
-To train students to exalt in corporate communication in media related industries and multinational companies.

Specialisation: Advertising Strategy

To sustain in this competitive world advertising becomes indispensable. It is nearly impossible to
imagine a day without advertising. Realizing the growing need and demand for advertising the
course offers a live ad strategy presentation by the students.
The students can create an ad strategy for any product or service. By creating this strategy the
students get hands on experience in every aspect of advertising.
• Conceptualizing creative
• Visualizing
• Copywriting
• Media planning
• Press relations

M.A. in Communication (Advertising Strategy)

Price on request