M.A in Mass Communication

Course Content

Principles of Mass Communication

Part II Development of Media
1. Report history of one newspaper
2 Critical study of mistakes in newspapers
3. Current social issues and role of newspaper! NGO a field report
4. A report on art, paintings, co-operative and Agricultural in South Maharashtra

Paper III Reporting and EditinG
I. Writing a depth news on development
3. Interview of two prominent persons
4. Use of Page Maker for lay-out of newspapers. magazine

Paper V Advertising and Public Relations
1. Collections of five different types of advertising published in newspapers or magazines
2. Writing in Case Study of one Advertising Agency
3. Case Study of one business, co-operative institute, financial, corporate industrial PR
4. Preparing a plan of House Journal or annual report of any organization

Development Communication.

I. Visit to a village and preparation of social development plan
2. Two at~ricultural and rural development stories
3. Writing a report sustainable development

II. Communication Research
A Study of concept in communication research such as feedback, impact study, behavioural studies
2. Preparing two contest analysis report
3. Study of two electronic media channels _based on survey