MA (Brand Communication)

MA (Brand Communication)

This course will help the students to have in depth knowledge of consumer behavior and the role of a particular product in its life cycle. The course focuses on how to make a mere product achieve status of a brand and the importance of communication in creating and enduring relationship between brands and consumers.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Power Branding
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Research Methodology
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Marketing Research & Advertising Research
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Consumer Behavior & Cross-Cultural Management
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Principles of Marketing Management
# YEAR-2
Corporate Identity
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Semiotics and Semantics
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Psychology in Advertising
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Organizational Behavior
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Brand Interpretation and Advertising Efficiency
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Merchandising & Ethics in Advertising

This is a correspondence course