MA (Marketing Communication)

MA (Marketing Communication)

Marketing communication aims to facilitate transactions between an organization and its target groups. Another objective may be to foster positive brand perceptions among customers, using a set of marketing communication tools and their underlying theories, such as printed advertisements, television commercials and one-on-one sales.

Subject Information
Lateral Entry : Not Available
Credit Transfer : Not Available
# YEAR-1
Marketing Principles
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Rural Marketing, Retail Marketing, Direct Marketing, Social Marketing, Experimental Marketing & Industrial Marketing
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IT in Marketing
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Customer Relationship Management
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Marketing Research
# YEAR-2
Market Statistics
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Business Communication
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Services Communication
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Retail Communication
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Rural Communication
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Integrated Marketing Communication

This is a correspondence course