MA in Strategic Marketing

Master

In Berlin (Germany)

Price on request

Description

  • Type

    Master

  • Location

    Berlin (Germany)

  • Duration

    18 Months

Learn how to develop and implement effective marketing strategies across the world with this master’s degree.

This programme will help you to develop a critical understanding of strategic marketing and deal with the challenges of fast-changing organisations, as well as giving you an overview of the different requirements of local, national, and global markets.

Whether you want to work in the private, public, or charity sector, this course will give you skills that will help you to progress in your industry as an expert marketer. With your new understanding of marketing, you could also set up your own business or pursue further studies.

Facilities

Location

Start date

Berlin (Germany)
See map
Potsdamer Straße 180-182, 10783

Start date

On request

About this course

Minimum age: 21 • Academic Qualifications: Strong undergraduate degree from a recognised university. If you do not meet the academic requirements, you may be assessed on relevant work experience. To take this route, you must have a minimum of 3 years management experience. • English Language requirements: IELTS 6.0 (not less than 5.5 in any component), PTE 50 + score or equivalent.

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Subjects

  • World Studies
  • IT Management
  • Management
  • Project Management
  • Leadership
  • Market Research
  • Consumer Behaviour
  • Marketing
  • Research
  • Cultural Management
  • Marketing Campaign
  • Marketing Communications
  • Strategic Marketing

Course programme

Semester One
  • Strategic Marketing Management
  • Marketing Communications
  • Consumer Behaviour and Research
  • Research Methods and Scholarships
  • German Language studies

Semester Two
  • Cross-cultural Management (elective)
  • Project Management and Leadership (elective)
  • Global Marketing Management (elective)
  • Research Methods and Scholarships
  • German Language Studies

Semester Three
  • Dissertation

Additional information

The English proficiency test can be waived by the following candidates: 

·English native speakers
·Applicants having completed their schooling in English (i.e. High School Diploma, IB)
·Applicants having completed their undergraduate degree in English in an English speaking country.

MA in Strategic Marketing

Price on request