MANAGEMENT OF DISTRIBUTION CHANNEL (NON-LIFE)

Background
In the field of marketing of services especially the financial service like insurance, the customer and the insurance service provider mutually look forward for a win-win situation through the efficient, effective and timely delivery of services. In the age of increased wisdom of the consumers-in-waiting the only differentiation which the insure can make over it is competitors in a robust, cost effective, scientifically managed distribution system. To accomplish this objective, the insurer has to be empowered with knowledge, skill and the commitment of it’s officials associated with both front-end and backend marketing assignments.

Objectives
On completion of the programme, the participants will gain both theoretical and practical knowledge to:

• Strengthen the systems and processes of Distribution Network

• Build a Strong Brand Image

• Appreciate the nuances of service industry

• Improve business quality

• Enhance customer loyalty & customer retention

• Attract potential customers

Contents
• The changing profile of distribution network in Insurance Industry.

• Role of intermediaries in the context of Regulations.

• Technology issues in Distribution.

• Relations with the service providers

• Expanding distribution network - alternatives and direct marketing

• Need based marketing

• Channel Conflict Management –Case Studies & Role Plays

• Business Ethics

• Rural & Micro Insurance Distribution