The Hong Kong Polytechnic University

Marketing - BBA (Hons)

The Hong Kong Polytechnic University
In Hong Kong (Hong Kong)
  • The Hong Kong Polytechnic University

Price on request

Important information

Typology Bachelor's degree
Location Hong kong (Hong Kong)
Duration 4 Years
Start Different dates available
  • Bachelor's degree
  • Hong kong (Hong Kong)
  • Duration:
    4 Years
  • Start:
    Different dates available

This programme provides students with:

- A well-rounded business education;

- Competence in the analysis, planning, implementation and control of marketing decisions;

- Analytical ability and research competence;

- The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing;

- Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and
Literacy in the use of information systems and technology that is relevant to marketing.

Important information
What are the course objectives?

The programme focuses on the development of practical skills and academic and professional knowledge. It places a strong emphasis on interactive and student-centred learning methods, including case studies, role playing and simulation exercises. It offers a wide range of subject choices, including Consumer Behaviour, Integrated Marketing Communications, Market Research, Services Marketing, Internet Marketing and Marketing Management in China.

All students within the Faculty of Business are encouraged to participate in the Whole Person Development Programme (WPDP), which includes a wide range of extracurricular activities such as leadership training camps, peer tutoring mentorship, and overseas and Chinese mainland exchanges.

Students can be attached to mentors, experienced executives or managers in the business world who provides advice and support and helps students to plan their careers and prepare for their first jobs after graduation.

Subject to availability, BBA students can spend a semester studying at another university overseas or in the Chinese mainland and have the credits counted towards their PolyU degree.

Marketing students are well equipped with both theoretical and practical experience upon graduation. Our students and graduates have a remarkable track record of obtaining awards in open competitions.

Facilities (1)
Where and when
Starts Location
Different dates available
Hong Kong
11 Yuk Choi Rd, Hung Hom, Hong Kong, Hong Kong, Hong Kong
See map
Starts Different dates available
Hong Kong
11 Yuk Choi Rd, Hung Hom, Hong Kong, Hong Kong, Hong Kong
See map

What you'll learn on the course

Business Marketing
Marketing Research
Personal Development
Global marketing
Business Analytics

Course programme

This is a very flexible programme that offers opportunities to study various marketing areas.


Year One covers the university core curriculum and fundamental business subjects, such as Healthy Lifestyle, Leadership & Intra-Personal Development, Introduction to Psychology, Introduction to Business Analytics, Introduction to Economics, Introduction to Statistics for Business, Introduction to Marketing, along with Language and Communication Requirements subjects.


From Year Two onwards, students continue their general business education with subjects such as Management and Organisation, Corporate Social Responsibility, and study marketing in greater depth through subjects such as Consumer Behaviour, Marketing Research, Global Marketing, Business to Business Marketing, Marketing Strategy and Product Management. They can structure their own study paths through a selection of Electives including Further Marketing Research, Marketing Channel Management, Internet Marketing, Sales Management and Strategic Brand Management. Students also have the chance of integrating their marketing knowledge through a Marketing Capstone Project.


Along with a Major in Marketing, students can take a Minor, either in another business discipline or in a non-business discipline.