Marketing Management

UTS Pune

Price on request
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Important information

Typology Certificate
Methodology Online
Location Delhi
Duration 3 Months
  • Certificate
  • Online
  • Delhi
  • Duration:
    3 Months

The Marketing Management process consists of analysing market opportunity, researching and selecting target markets, developing marketing strategies, planning marketing tactics and implementing and controlling the marketing effort.
Suitable for: This course will enable the student to develop business discipline which focus on the practical application of marketing techniques and the management of organisation's marketing resources and activities.


Where and when

Starts Location
On request
4B/1First Floor, Tilak Nagar, 110018, Delhi, India
See map
Starts On request
4B/1First Floor, Tilak Nagar, 110018, Delhi, India
See map

Frequent Asked Questions

· Requirements

10+2 years

Course programme

This subject covers:

Introduction to Marketing
The Marketing Mix
Product-Product Classification and Features of a Product
Product Life Cycle
New Products - Decisions, Steps and Process
New Product Design
Test Marketing
Product Branding and Brand Management
Product Packaging
Product Price and Pricing
Setting the Price
Physical Distribution of Products
Channels of Distribution
Sales Promotion
Personal Selling
Direct Marketing

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