MS Mass Communication: Advertising and PR II

MS Mass Communication: Advertising and PR II

The programme in mass communication has a multi – pronged approach towards subjects like print, broadcast, video, graphics, film, and new - age media. The expansive, vital and rapidly changing roles of Mass Communication are covered in great depth. Students will burgeon into knowledgeable individuals, capable of rationally analysing complex issues and productively occupying media related positions.

Course content:

Semester I
Introduction to Communication
Reporting
Editing
Comparative Journalism
Media Laws

Semester II
Introduction to Radio and TV
Advertising
Public Relations
International Communication
New Media

Semester III
Communication Theories
Communication Research Methods
Film Studies
Development Communication
Specialisation
-Advertising and PR II

Semester IV
Media & Culture
Business Journalism
Technical Writing
Dissertation