Master in Digital Marketing & E-commerce

Master

In Barcelona (Spain)

Price on request

Description

  • Type

    Master

  • Location

    Barcelona (Spain)

  • Duration

    1 Year

English. Full Time. Flexible Start Date

The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).

Studying at EAE means embracing an international vocation and having classmates from all five continents, making great friends and progressing in your company, immersing yourself in an innovative atmosphere, learning at events and activities away from the classroom, putting what you have learned into practice, growing both as a professional and as a person. It’s the experience that makes the difference. Are you ready for yours?

Facilities

Location

Start date

Barcelona (Spain)
See map
Av.Diagonal, 8034

Start date

On request

About this course

Study in the centre of a city boasting one of the best qualities of life in Europe. Enjoy the city’s fantastic climate and its wealth of cultural delights. Make the most of our modern equipment and latest technological advances that are all within your reach here.

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Subjects

  • Executive
  • Leadership
  • E-commerce
  • Marketing
  • Digital Marketing
  • Advertising
  • Customer management
  • Search Engine Marketing
  • Online Marketing
  • Marketing plan
  • Social Media Marketing

Course programme

Module 1 Foundations of Online Marketing and Electronic Commerce
  • Introduction to the Digital Environment and Principles of Online Marketing - 5 ECTS
  • Introduction to Electronic Commerce - 5 ECTS
Module 2 Online Marketing Planning
  • Search Engine Marketing and Advertising - 5 ECTS
  • Results Marketing - 5 ECTS
  • Social Media Marketing - 5 ECTS
Module 3 Design and Development of an Electronic Commerce Site
  • Design of a Virtual Store - 5 ECTS
  • Customer Management, Logistics and Regulations - 5 ECTS
Module 4 Organizational Effectiveness
  • Leadership, Team Building and Coaching - 5 ECTS
  • Employee Wellbeing, Change Management and Health Organizations - 5 ECTS
Módulo 5 Minor 10 ECTS

Módulo 6 Master´s Thesis 15 ECTS

Additional information

Nuestra metodología innovadora y flexible nos permite ofrecer a alumnos internacionales un sistema de incorporación continua de varias etapas para que puedan incorporarse a las clases presenciales posterior al comienzo oficial del programa sin problemas. Para la convocatoria de Mayo 2021 ofrecemos cuatro etapas/fechas para el on-boarding de los alumnos a las clases presenciales. Solicita información sobre tu programa de interés y uno de nuestros asesores te informará sobre las fechas de incorporación que tenemos previstas.

Master in Digital Marketing & E-commerce

Price on request