Master in Hospitality Operation & Management (Sales and Marketing)

Master in Hospitality Operation & Management (Sales and Marketing)

Course content:

1st Semester

PRINCIPLES & PRACTICES OF MANAGEMENT
INTRODUCTION TO HOSPITALITY OPERATION & MANAGEMENT
TOURISM PRODUCT & SERVICES
EVENTS MANAGEMENT
HOSPITALITY LAW
HUMAN RESOURCE MANAGEMENT
PRINCIPLES OF MARKETING
BUSINESS COMMUNICATION

2nd Semester

SERVICE OPERATIONS MANAGEMENT
MANAGERIAL ECONOMICS
ORGANIZATIONAL BEHAVIOR
ENTREPRENEURSHIP -SMALL BUSINESS DEVELOPMENT
ETHICAL DECISION MAKING IN HOSPITALITY INDUSTRY
TRAVEL AGENCY & TOUR OPERATIONS
HOSPITALITY ACCOUNTING FOR MANAGERS
MANEGERIAL COMMUNICATION

3RD SEMESTER

HOSPITALITY & TOURISM STRATEGIC MANAGEMENT
REVENUE MANAGEMENT
STATISTICAL RESEARCH METHODOLOGY
EQUIPMENTS & MATERIALS MANAGEMENT
PROPERTY DEVELOPMENT & PLANNING
INFORMATION MANAGEMENT SYSTEM & HOSPITALITY
FINANCIAL MANAGEMENT
EMERGING TRENDS IN SERVICE INDUSTRY
Sepcialisation: Sales and Marketing
Module-I Conceptual framework of Sales Management
Module-II Management of Sales Force
Module III Distribution Management
Module IV Physical Distribution Management
EMPLOYEE RELATION MANAGEMENT
MANAGING ORGANIZATIONAL CHANGE
PERFORMANCE & COMPENSATION MANAGEMENT
TRAINING AND DEVELOPMENT
ORGANISATION DEVELOPMENT
MENTORSHIP & PROJECT PLANNING