Master's in Management Studies: Marketing

Master's in Management Studies (MMS) is a two year full-time course affiliated to the University of Mumbai.

Admissions to this course are through MBA/MMS - CET, held in accordance with Directorate of Technical Education (DTE), Govt. of Maharastra guidelines.

Subjects Offered:

First Year:

I Semester:

1.Perspective Management
2.Financial & Cost Accounting
3.Economic Environment of Business
4.Production Management
5.Individual & Organisation
6.Statistics for Management
7.Legal Aspect of Business
8.IT for Management
9.Communication Skills
10.Marketing Management

Second Year:

II Semester:

11.Managerial Economics
12.Management Accounting
13.Operations Research
14.Market Application & Practices
15.Financial Management
16.Human Resources Management
17.Taxation - Direct & Indirect
18.Research Methodology
19.Management Information Systems
20.Group and Organisational Effectiveness

III Semester:

21.Perspective Management (Case Studies)
22.Productivity Techniques (University Paper)

Marketing:

23. Marketing Research
24. Advertising & Sales Promotion Management.
25. Consumer / Industrial Buyer Behaviour
26. a) Retail Management
b) Social Marketing
27. a) Sales Management
b) Distribution Management
28. Product / Service Management
29. Finance in Marketing & Personnel
OR
Management Control Systems
30.a) Quantitative Models in Marketing
b) Marketing Strategy

IV Semester:

Marketing:

35. International Marketing
36.Security Analysis & Portfolio Management
Or
Environment Management
Or
Enterprise Planning Systems
Or
Decision Science

37.Special Studies / Development in Marketing (Project)