Master in Marketing Management

Master in Marketing management

Semester I

Principles and practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behavior
Business Communication (I)
Fundamentals of Information Technology (I)

Semester II

Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Market Research
Relationship Marketing
Indian Economic Environment (I)
Field Work + SPSS (I)

Semester III

International Marketing
Marketing and Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language (I)
Virtual Marketing (I)

Semester IV

Brand Management
Strategic Marketing
Export Documentation & Forex Management
Direct Marketing
Industrial Marketing
Rural & Agricultural Marketing
Entrepreneurship Development & Project Management (I)
Foreign Language (I)