Master in Marketing Management (MMM)

Master

In Mumbai

Price on request

Description

  • Type

    Master

  • Location

    Mumbai

  • Duration

    2 Years

Objectives: This program aims at realizing the following Objectives: Provide the students with the requisite knowledge that will. enable them to pursue a career in the Clinical Research. industry. Give students in-depth training in both the theoretical and. practical aspects of clinical research, regulatory affairs and. clinical data management in the clinical research industry.

Facilities

Location

Start date

Mumbai (Mahārāshtra)
See map
C-4, Wagle Industrial Estate,Near Mulund (W) Check Naka, Opp. Aplab, Thane (W), 400604

Start date

On request

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Course programme

The course contents are indicated below in year wise, semester wise and subject wise manner.

First Year

First Semester
Financial Accounting
Business Law
Cost Management & Management Control
Organizational Behavior
Principles of Management
Quantitative Methods in Management


Second semester
Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

Second Year

First Semester
Introduction to Computers / MIS
Effective Communication
Human Resource Management
Business Environment
Taxation

Second semester
Advertising & Sales Promotion Management
Marketing Research
Consumer / Industrial Buyer Behavior
a) Retail Management b) Social Marketing
Sales Management

Third Year
First Semester
International Marketing
Product Management/Industrial Marketing/Service Marketing
Marketing Strategy
Distribution Management & Marketing Finance
Special Studies in Marketing (Projects)

Second semester
Entrepreneurship Management
Project Management
Management of Environment & Productivity Techniques
Strategic Management
Business Ethics

Master in Marketing Management (MMM)

Price on request