Master in Marketing Management (PART TIME)
Master
In Mumbai
Description
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Type
Master
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Location
Mumbai
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Duration
3 Days
MMM Program of University of Mumbai is a mix of Marketing related and general courses, which include the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc.,. The course content & study emphasizes, creation of business application, rather than mere marketing
Facilities
Location
Start date
Start date
About this course
The candidate should possess a Bachelors Degree in any faculty from a recognized University
The candidate should have acquired minimum two years experience from the day subsequent to the last day of the qualifying examination passed by the candidate
Reviews
Course programme
MMM Program of University of Mumbai is a mix of Marketing related and general courses, which include the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc.,. The course content & study emphasizes, creation of business application, rather than mere marketing
Job Opportunities:
Many graduates begin their career as junior executive. The course helps to develop an integrated top management perspective, which is necessary for marketing executives to move into top-level general management positions. Others seek entrepreneurial roles in the Marketing world as independent consultants or professionals. Career opportunities exist in such areas as management, sales, technical writing, training, consulting etc. Application areas include National and international Marketing, Advertising, Market Research, Export & Import, Training and Development
First Year
First Semester
Financial Accounting
Business Law
Cost Management & Management Control
Organizational Behavior
Principles of Management
Quantitative Methods in Management
Second semester
Personnel Law & Management
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management
Second Year
First Semester
Introduction to Computers / MIS
Effective Communication
Human Resource Management
Business Environment
Taxation
Second semester
Advertising & Sales Promotion Management
Marketing Research
Consumer / Industrial Buyer Behavior
a) Retail Management b) Social Marketing
Sales Management
Third Year
First Semester
International Marketing
Product Management/Industrial Marketing/Service Marketing
Marketing Strategy
Distribution Management & Marketing Finance
Special Studies in Marketing (Projects)
Second semester
Entrepreneurship Management
Management of Environment & Productivity Techniques
Project Management
Strategic Management
Business Ethics
Master in Marketing Management (PART TIME)