Master of Business Administration in Marketing

Master

In Durgapur

Price on request

Description

  • Type

    Master

  • Location

    Durgapur

Facilities

Location

Start date

Durgapur (West Bengal)
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National Institute of Technology Durgapur, West Bengal India , 713209

Start date

On request

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Course programme

Department of Management Studies came into existence recently within the National Institute of Technology umberilla, and aims to imart quality management and technical education.The offered from an electric mix drawn from a well developed body of knowledge coming from diverse background. It aims in developing analytical skills, functional skills,operational skills, leadership qualities as well as ethical and moral values within the students. The school boasts of a faculty from diverse backgrounds and it takes in students with regional diversity and varied educatinal qualifications.semester I and II focuses mainly on the different concepts of general management education to give the students a good grouunding in all the functional areas of management sutdy. Semester III and IV provide an indepth knowledge on various specialization subjects. There are a number of industry oriented subjects in the electives offered. Also a non-credit paper is offered to the students in both semester 3 and 4 to enhance their knowledge. the department grooms its students into industry ready proactive future managers.


The curriculum is designed considering our lineage having strong technical background for last four decades. Therefore, students having strong analytical and quantitative bent of mind perform well in our programme.



SEMESTER I
· Principles & Practices of Management
· Marketing Management
· Mathematics for Management
· Management Accounting
· Organizational Behaviour
· Managerial Economics
· Introduction to Computing
· Bussiness Statistics



SEMESTER II
· Human Resource Management
· Marketing Research
· Operations Management
· Financial Management
· Bussiness Communication
· Indian Economic Environment & Policy
· M.I.S & Decision Support System
· Business & Society
· Total Quality Management
· Summer Training (8 Weeks)



SEMESTER III
· International Economics and Global Gusiness
· Business Law and Corporate Taxation
· Supply Chain Management
· Business Etthics and Corporate Governance
· Elective 1
· Elective 2
· Elective 3
· Elective 4


SEMESTER IV ELECTIVES
MARKETING
· Advertising & Sales Promotion
· Retail Management & Customer Relationship Management
· Sales & Distribution Marketing



SEMESTER IV
· Strategic Management
· Project Management & Entrepreneurship
· Elective 5
· Elective 6
· Elective 7
· Grand Viva


Master of Business Administration in Marketing

Price on request