Master Of Business Administration in Marketing

This programme aims at:

Enabling the students to understand and appreciate the concept of marketing and the perspectives associated with it as relevant to the 21st century economics; and

Equipping them with the right skill set to handle the plethora of marketing issues that modern business organizations are confronting with.
With these objectives in view, the program is structured with inputs on contemporary marketing issues to sharpen the analytical and decision making abilities of the students.

COURSE STRUCTURE

First Semester
H1010 I Management Process and Behaviour
H1020 II Managerial Economics
H1030 III Accounting for Managers
H1040 IV Business Environment and Law
H1050 V Research Methodology

Second Semester
H2010 VI Financial Management
H2020 VII Marketing Management
H2030 VIII Human Resource Management
H2040 IX Quantitative Techniques for Managers
H2050 X Strategic Management

Third Semester
H3010 XI Consumer Behaviour
H3020 XII Marketing Research
H3030 XIII Industrial Marketing
H3040 XIV Logistics Management
H3050 XV Retail Marketing

Fourth Semester
H4010 XVI Rural Marketing
H4020 XVII Services Marketing
H4030 XVIII Advertising and Sales Promotion
H4040 XIX Customer Relationship Management
H4050 XX Global Marketing
H4060 XXI Project Work