Master of Business Administration: Marketing
Master
In Patan
Description
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Type
Master
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Location
Patan
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
The North Gujarat University offers various courses, Master of Business Administration being one of them.
The course carriculum is as follows:
FIRST YEAR :
Semester - I
Management Process and Organizational Behaviour
Quantitative Techniques for Mgt.
Macro & Micro Economics
Managerial Accounting
Managerial Communication
Computer Application in Management
Semester -II
Business Environment
Cost and Management Accounting
Marketing Management
Financial Management
Production & Operations Mgt.
Human Resource Management
Business Research Methodology(
)SECOND YEAR:
Semester - III
Strategic Management
Management Information Systems
Management Research Project - I
Marketing Elective
Advertising and Promotion Management
Sales and Distribution Mgt.
Consumer Behaviour
Strategic Marketing and Brand Management.
Semester -IV
Entrepreneurship and Management of Innovations
Management Control Systems
Management Research Project -II
International Marketing Management
Services Marketing
International Financial Management
Management of Financial Services.
Master of Business Administration: Marketing