Master of Business Administration:Marketing Management
Master
In Gwalior
Description
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Type
Master
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Location
Gwalior
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Semester I (All Compulsory)
101 Management Process
102 Quantitative Methods
103 Management Economics
104 Environment & Management
105 Accounting for Managers
106 Business Legislation
107 Computer Applications in Management
108 Viva-Voce
Semester II (All Compulsory)
201 Management Skill, Development and Research Methodology
202 Marketing Management
203 Human Resource Management
204 Financial Management
205 Production and Operation Management
206 Consumer Behavior
207 International Environment & Management
208 Viva-Voce
Semester III
301 Operations Research
302 Business Policy & Strategic Management
303 Management Science
304 Total Quality Management
305 Elective Paper-I
306 Elective Paper-II
307 Elective Paper-III
308 Summer Training Project & Viva-Voce
Semester IV
401 Small Business & Entrepreneurship Management
402 Decision Support System and MIS
403 Computer Applications in Management (Advance)
404 Elective -I
405 Elective - II
406 Elective - III
407 Elective -IV
Marketing Management
305 MM Advertisement Management
306 MM Customer Relationship
307 MM International Marketing
404 MM Sales & Distribution Management
405 MM Strategic Marketing
406 MM Brand Management
407 MM Marketing of Service
Master of Business Administration:Marketing Management