Master of Business Administration:Marketing Management
Master
In Pune
Description
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Type
Master
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Location
Pune
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
This is a two year full time course resulting in the award of the post graduate degree "Master of Business Administration" by the University of Pune.
Programme Objectives
* To provide the country with competent young men and women with necessary knowledge, skills, values and attitudes to occupy positions in Management and Administration in Business, Industry, Public Services and the Government.
* To impart latest and relevant knowledge from the field of management theory and practice.
* To provide opportunities to the participants, within and outside institutions for leadership development.
* To impart / develop the right kind of values and attitudes to function effectively in Managerial/ Administrative positions.
Learning Model
The entire schedule is planned to optimize learning. Class room sessions include Lectures, Case studies and Presentations.
Eminent personalities from the industry and academia deliver lectures on various business related topics every week.
Each student undergoes a practical training for a period of not less than 50 days during the vacation at the end of First Year.
Programme Structure
This is a two-year course divided into four semesters. This is a full time course affiliated to the University of Pune. The students undertake Summer Project for a period of minimum 50 days at the end of the first year.
Course Outline
Semester I
Organizational Behaviour
Management Accounting
Managerial Economics
Statistical & Quantitative Methods
Legal Aspects of Business
Basics of Marketing
Information Technology
Basics of Management & Communication Skills
Semester II
Marketing Management
Financial Management
Human Resource Management
Manufacturing & Operations Management
Materials & Logistics Management
Management Information Systems
Research Methodology
Economic Environment of Business
Semester III
Business Policy & Strategic Management
Management Control Systems
Semester IV
Entrepreneurship Development & Project Management
International Business Management
Managing for Excellence
Marketing Management
Advertising and Sales Promotion
International Marketing
Services Marketing and Brand Management
Retail and Distribution Management
Marketing Research
Sales Management
Marketing Strategy and Rural Marketing
Cases in Marketing Management
Industrial Marketing
Consumer Marketing
Master of Business Administration:Marketing Management