Master of Management Studies in Marketing
Master
In Navi Mumbai
Description
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Type
Master
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Location
Navi mumbai
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
The candidate must process a Bachelor’s Degree in any discipline from a recognized university or equivalent there to. He/She must secure minimum 45% marks in the graduation. The students who have appeared for their final examination of degree and awaiting results are also eligible to apply. However, their admission will be subject to their passing the qualification examination on the date of commencement of the curricular programme.
Reviews
Course programme
Master of Management Studies in Marketing
FIRST YEAR
First Semester
* Perspective Management
* Financial Accounting
* Managerial Economics
* Operations Management
* Organization Behaviour
* Business Mathematics
* Information Technology for Management
* Communication Skills
* Marketing Management
First Semester Electives
* Selling & Negotiation Skills
* Corporate Social Responsibility
Second Semester
* Legal & Tax Aspects Of Business
* Cost & Management Accounting
* Economic Environment Of Business
* Operations Research
* Human Resources Management
* Research Methodology & Fundamentals Of Marketing Research
* Management Information System
* Financial Management
* Marketing Applications & Practice
Second Semester Electives
* Analysis Of Financial Statement
* Foreign Language (German)
SECOND YEAR
Third Semester - Core Subjects
* International Business
* Strategic Management
* Summer Internship / Global Internship / Social, Rural Institute Lead Project
Specialization Majors - Marketing
* Marketing Strategy
* Integrated Marketing Communications
* A) Consumer / Industrial Buying Behaviour
* B) Marketing Research Applications
* A) Sales & Sales Promotion Management
* B) Distribution and SCM
* A) Product / Brand Management
* B) Marketing Finance
* Retail Management
* B2B Marketing & CRM
* Rural Marketing
* Quantitative Models In Marketing
Fourth Semester Core Subjects
* Management Control System
* Business Ethics & Corporate Governance
* Entrepreneurship Management
* Service Management
* Environment Management
* Project Management
Master of Management Studies in Marketing