Master of Marketing Management

Master of Marketing Management

FIRST YEAR (PART-I)

Semester I

Principles and Practice of Management
Principles of Marketing
Fundamentals of Management Accounting
Managerial Economics
Research Methodology
Consumer Behaviour
Business Communication (Internal)
Fundamentals of Information Technology (Internal)

Semester II

Services Marketing
Retail Marketing
Sales Management & Personal Selling
Distribution Management & Logistics
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

SUMMER PLACEMENT
(Eight weeks in plant Training in Reputed organisation)

SECOND YEAR (PART-II)

Semester III

International Marketing
Marketing & Laws
Financial Services Marketing
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
virtual Marketing

Semester IV

Brand Management
Strategic Marketing
Direct Marketing
Industrial Marketing
Entrepreneurship Development & Project Management
Foreign Language