Master of Sales & Marketing
Master
In Mangalore
Description
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Type
Master
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Location
Mangalore
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
Any graduate of this university or any other university possessing qualification considered equivalent by this university who has secured not less than 50% marks (40% for SC / ST candidates) in the aggregate (including languages) in the graduate course shall be eligible for admission to MSM programme subject to the rules of selection.
Reviews
Course programme
Course Content
SEMESTER I
Management Perspectives and Sales Management
Sales, Marketing and Personality Development
Marketing Management & International Marketing Strategy
Sales Process-I
Distribution, Planning & Reporting Management
Customer Behaviour & Customer Care
SEMESTER II
Statistics & Financial Management
Key Account Management
Market Research and Advertising Management
Sales Process-II
Rural & Services Marketing
Computer Application for Business and Management
SEMESTER III
Internship Training
Internship Report
SEMESTER IV
Project Work
Project Viva Voce
Master of Sales & Marketing