Masters in Management Studies: Marketing

Semester I
Operations Management
Business Mathematics
Marketing Management
Managerial Economics
Perspective Management
Organization Behaviour
Financial Accounting
Information Technology for Management
Communication Skills

Semester II
Economic Environment of Business
Cost and Management Accounting
Operations Research
Market Application and Practices
Financial Management
Human Resource Management
Legal & Tax Aspects of Business
Research Methodology & Fundamentals of MR
Management Information Systems

Semester III
International Business
Strategic Management
Summer Internship Report
Product and Brand Management
Sales Management & Sales promotion : Distribution & Supply Chain Management
Consumer Buying Behavior : Market Research Applications
Integrated Market Communications
Marketing Strategy

Semester IV
Management Control System
Business Ethics & Corporate Governance
Entrepreneurship Management
Services Management
Environment Management
Productivity Techniques OR Total Quality Management OR Project Management
Projects

Following are the electives:
International marketing
Retail Management
B to B Marketing & CRM
Rural Marketing
Marketing of non-Profit Organization
Quantitative Model in Marketing
Marketing Audit