Masters in Marketing Management

SEMESTER - I
Principles and Practices of Management
Principles of Marketing
Fundamentals of Mgmt. A/C
Management Economics
Research Methodology
Consumer Behavior
Business Communication
Fundamentals of Information Technology

SEMESTER - II
Services Marketing
Retail Marketing
Sales Management and Personal Selling
Distribution Management and Logistics
Market Research
Relationship Marketing
Indian Economic Environment
Field Work + SPSS

SEMESTER - III
International Marketing
Marketing and Laws
Marketing and Laws
Marketing Communication
Retail Operations Management
Project Work
Foreign Language
Virtual Marketing

SEMESTER - IV
Brand Management
Strategic Management
Export Documentation and Forex Management
Direct Marketing
Industrial Marketing
Rural and Agricultural Marketing
Entrepreneurship Development and Project Management
Foreign Language (Internal)