Masters in Marketing Management (MMM)

FIRST YEAR

Semester I
Financial Accounting
Business Law.
Cost accounting and Management Control.
Organisational Behaviour.
Principles of Management
Quantitative Methods in Management

Semester II

Personnel Law and Management.
Managerial Economics
Production Management
Marketing Management
Research Methodology
Financial Management

SECOND YEAR

Semester I
Introduction to Computers.
Effective Communication
Human Resources Management
Business Environment
Financial Management

Semester II
Advertising and Sales Promotion Management
Marketing Research
Consumer / Industrial Buyer Behaviour. a) Retails Management. b) Social Marketing.
Sales Management.

THIRD YEAR
Semester I
International Marketing
Product Management /Services Marketing/ /Industrial Marketing
Marketing Strategy.
Distribution Management

Semester II
International Business
Environment Management
Project Management
Sales Management.