Masters of Business Administration:Entrepreneurship

Operation Research for Business Decisions
Fundamentals of Operations Management
Entrepreneurship
Fundamentals of Financial Management
Fundamentals of marketing Management
Fundamentals of Human Resource Management
Business Ethics & Indian Ethos in Management
Business Research Methods


Course Objective:
The objective of this course is to familiarise the students with the ground realities of starting & managing
their own Entrepreneurial ventures.

Course contents
Unit1: Introduction to Entrepreneurship
Definition of Entrepreneur, Entrepreneurial Traits, and Entrepreneur vs. Manager, Entrepreneur vs.
Intrapreneur. The Entrepreneurial decision process. Role of Entrepreneurship in Economic Development,
Ethics and Social responsibility of Entrepreneurs. Opportunities for Entrepreneurs in India and abroad.
Woman as Entrepreneur.
Case Study:- Entrepreneurship---Luck or Persistence
Unit II: Creating and Starting the Venture
Sources of new Ideas, Methods of generating ideas, creating problem solving, product planning and
development process.
Case Study: - 180s
Unit III: The Business Plan
Nature and scope of Business plan, Writing Business Plan, Evaluating Business plans, Using and
implementing business plans. Marketing plan, financial plan and the organizational plan, Launching
formalities.
Case Study:-(1) Dealing with the Competition, (2) A New Spin On Music.(Kuratko)
Unit IV: Financing and Managing the new venture
Sources of capital, Record keeping, recruitment, motivating and leading teams, financial controls.
Marketing and sales controls. E-commerce and Entrepreneurship, Internet advertising
. Case Study: - Darshan Enterprises
Unit V: New venture Expansion Strategies and Issues
Features and evaluation of joint ventures, acquisitions, merges, franchising. Public issues, rights issues,
bonus issues and stock splits.
Case Study: - Satyam and GE
Unit VI: Institutional support to Entrepreneurship
Role of Directorate of Industries, District Industries, Centers (DICs), Industrial Development Corporation
(IDC), State Financial corporation (SFCs), Commercial banks Small Scale Industries Development
Corporations (SSIDCs), Khadi and village Industries Commission (KVIC), National Small Industries
Corporation (NSIC), Small Industries Development Bank of India (SIDBI)
Case Study:- Project Planning A Case Study (V.Desai)
Unit VII: Choice of organisation:
Sole proprietorship, partnership, joint stock co., and co-operatives
Unit VIII: Exit strategies and social responsibilities
Introduction, Reasons for existing and long-term preparation, short-term preparation, Introduction of
social responsibility, corporate social responsibility, Dimensions of CSR
Case Study: - Air Asia