Masters of Business Administration:Executive Communication

Executive Communication emphasizing the development of both soft hard skill for
smooth managerial functioning.
Goals:
To enable the students to develop written and oral communication skills in students
and groom them as effective management professionals.
Objectives:
On successful completion of the course the students should have:
Understand the preparation and development of business letters and reports.
To learn about meetings and group discussions.
To learn the modern trends in communication and application for effective managerial
functioning.
UNIT I: Communication - Meaning and significance for management - Types of
communication - Media-Barriers to communication - Principles of effective
communication.
UNIT II: Correspondence - Norms for Business letters - Letter for different kinds of
situations - Personalized standard letters, enquiries, customers complaints, collection
letters - sales promotion letters.
UNIT III: Report writing - Structure of reports - long& short reports - formal &
informal reports - writing research reports technical reports - norms for including
exhibits & appendices.
UNIT IV: Non-verbal communication - personal appearance posture - body language -
use of charts, diagrams & tables - visual & audio visual aids for communication -
Dyadic communication:- face to face communication - telephonic conversation.
UNIT V: Conducting Meetings: Procedure - preparing Agenda, minutes and resolutions -
conducting seminars and conferences:- Procedure of Regulating speech - evaluating oral
presentation - Group Discussion: Drafting speach.