MBA ADVERTISING AND COMMUNICATION
Master
In Manipal
Description
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Type
Master
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Location
Manipal
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Duration
2 Years
Facilities
Location
Start date
Start date
Reviews
Course programme
Semester I
The Advertising Industry
Principles of Management
Quantitative Methods
Marketing Management
Business Communication
Integrated Marketing Communication
Semester II
Human Resource Development
Finance and Accounting
Entrepreneurship
Strategic Media Planning
Advertising Production
Integrated Marketing Communication
Semester III
Account Management
Customer Analysis & Segmentation
Media Planning & Buying
Negotiation Techniques
Creativity in Advertising
Media Research
Semester IV
Direct Marketing
Public Relations
Corporate Communication
Events & Live Media
Unconventional Media
New & Interactive Media
MBA ADVERTISING AND COMMUNICATION