MBA ADVERTISING AND COMMUNICATION

Master

In Manipal

Price on request

Description

  • Type

    Master

  • Location

    Manipal

  • Duration

    2 Years

Facilities

Location

Start date

Manipal (Karnātaka)
See map
manipal.edu, Manipal 576104, 576104

Start date

On request

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Course programme

Semester I

The Advertising Industry
Principles of Management
Quantitative Methods
Marketing Management
Business Communication
Integrated Marketing Communication

Semester II

Human Resource Development
Finance and Accounting
Entrepreneurship
Strategic Media Planning
Advertising Production
Integrated Marketing Communication

Semester III

Account Management
Customer Analysis & Segmentation
Media Planning & Buying
Negotiation Techniques
Creativity in Advertising
Media Research

Semester IV

Direct Marketing
Public Relations
Corporate Communication
Events & Live Media
Unconventional Media
New & Interactive Media

MBA ADVERTISING AND COMMUNICATION

Price on request