MBA (APR)

Course History
The course was established in the year 1994 keeping in mind the than Advertising industry requirement of trained personnel. The aim was a completely job-oriented option for he student in specialized fields. It was a unique course, no other educational institute was conducting such program in Advertising and communication field in India at that time. The course curriculum was designed with inputs from industry experts from national and local levels. Workshops, seminars, and guest lectures by the eminent personalities from advertising and corporate world support the classroom teaching.Keeping in view the increasing manpower requirements of the advertising industry, D.A. University started 2 Yrs Master's Programme in Advertising and Public Relations Management in 1994. The Programme is only one of its kind providing a Master's degree in this field. We aspire to prepare a cadre of outstanding 'communication' professionals with broad based knowledge and critical interpersonal skills necessary to meet the challenges of the corporate society.

Syllabus:

Semester I -

Principles and Practices of Management
Quantitative techniques and Business Statistics
Business Communication and Personality Development
Principles of Marketing
Principles of Advertising Management
Computer Applications
Principles of Public Relations Management

Semester II -

Media Planning
Marketing & Advertising Research
Creative Writing
Management of Advertising Agency
Consumer Behaviour
Organizational Behaviour
Principles of Mass Communication

Semester III -

Strategic Marketing and Brand Management
Financial and Cost Accounting
Commercial Designing and
Printing Technology
Production Technology-Audio/Video & Film
Human Resource Management
Computer Graphics

Semester IV

Corporate Communications
Internet Marketing
Creative Writing
Client Servicing & Account Planning
Campaign Planning
Computer Animation