Thiagarajar School of Management.

MBA :Marketing Area

Thiagarajar School of Management.
In Madurai

Price on request
You can also call the Study Centre

Important information

Typology Master
Location Madurai
Duration 2 Years
  • Master
  • Madurai
  • Duration:
    2 Years

Facilities (1)
Where and when



Madurai (Tamil Nadu)
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Thiagarajar School of Management Pamban Swami Nagar, Thirupparankundram, Madurai , Tamil Nadu, India, 625005


On request

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Course programme

The courses are structured so as to provide students a strong foundation in functional skills. The second year focuses in training students in application of management theory to real life business. TSM will also focus on developing soft skills. The programme focuses on areas of concern to managers in the new millennium.

Semester I

Management - Theory and Practice
Managerial Economics
Quantitative Methods
Organizational Behavior
Management Accounting
Fundamentals of Computers
Workshop on Managerial Skills -1

Semester II

Management Information Systems
Marketing Management
Financial Management
Operations Management
Human Resources Management
Business Environment and Law
Seminar on Research Methodology
Summer Project

Semester III

Operations Research
Relational Database Management Systems
Workshop on Managerial Skills - II

Semester IV

Strategic Management
Software Engineering
Seminar on Management of Environment
Project Work

Marketing Area:

Marketing Research
Distribution Management
Product Management
Personal Selling and Sales Management
Advertising and Sales Promotion
Industrial Marketing
Buyer Behavior
International Marketing
Services Marketing

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