MBA in Marketing
Master
In Vishakapatnam
Description
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Type
Master
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Location
Vishakapatnam
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
You should qualify in any of the following admission tests: MAT, GMAT, CAT, ATMA or any other AICTE, UGC, University recognized test. We accept past three years test scores. Otherwise, the applicant can directly walk in and take up BITMAT test at our collegepremises on any working day. Result will be announced on the same day. No testing fee is charged for BITMAT conducted by BITM.
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Course programme
Syllabus is as follows:
1st SEMESTER:
1. Principles of management
2. Managerial economics
3. Global business management
4. Marketing management
5. Business communication
6. Human resource management
7. Management accounting
8. Business statistics
9. Strategic management
2nd SEMESTER:
1. Financial management
2. Indian financial system
3. Operations management & research
4. Materials & production management
5. Information management
6. Consumer behavior
7. Organizational behavior
8. Entrepreneurship
9. Business laws
At the end of second semester a 45 days project work is to be undertaken. It has nothing to do with specialization. The idea is to expose the candidate to the industry.
3rd SEMESTER:
Any 4 subjects from any 2 groups are to be elected. From each group you are supposed to choose 2 subjects.
Marketing:
1. Marketing research
2. Sales management
3. Supply chain management
4. Customer relationship management
5. Advertising management
6. Brand management
7. Retail marketing
8. Rural marketing
9. Services marketing
10. Strategic marketing
HUMAN RESOURCES:
1. HR planning
2. Training & development
3. HR systems
4. Organizational dynamics & change management
5. Industrial relations & law
6. Compensation planning
7. Man power accounting & audit
8. Managing strategy implementation & business transformation
FINANCE:
1. Financial decision making
2. Working capital management
3. Financial services
4. Securities analysis & Portfolio management
5 Derivatives management
6 Risk management
SYSTEMS:
1. Systems analysis & design
2. Modeling & simulation
3. Office administration
4. Relational & object oriented database management system
4th SEMESTER:
Super specialization with regard to a single subject from the following list is to be chosen. This will contain about 6 papers. However, the stress will be more on self study rather than intensive classroom lectures.
MARKETING:
1. Management consultant
2. Marketing consultant
3. Online marketing consultant
4. Sales manager
5. Marketing researcher
6. Supply chain manager
7. Retail marketing manager
8. Rural marketing manager
9. Services marketing manager
10. Strategic marketing manager
11. Advertising manager
Additional information
MBA in Marketing