MBA in Marketing

YEAR - I COURSES

Organizational Behaviour
Managerial Economics
Management Concepts & Contemporary Practices
Business Mathematics
Management Accounting - I
Management Accounting - II
Quantitative Techniques
Written Analysis & Communication
Communication Skills
Financial Management
Production & Operations Management
Management Information Systems
Management Information Systems
Marketing Management
International Business Management
Operations Research
Indian Business Environment
Legal Aspects of Business
Human Resource Management

YEAR - II COURSES

(A) COMPULSORY COURSES :
Strategic Management
Entrepreneurship
Organizational Development & Dynamics
Entrepreneurship
Final Project
(


)(ii) MARKETING SPECIALIZATION:

Compulsory courses:
Consumer Behaviour & Marketing Strategy
Strategic Brand Management
Marketing Research
Sales Management
Optional Courses:
Integrated Marketing Communications
Marketing Logistics
International Marketing
Industrial Marketing
Services Marketing
Customer Relationship Management
Retail ManagementHuman Resource Information Systems
Human Resource Management in Service Sector