MBA in Marketing
Master
In Bangalore
Description
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Type
Master
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Location
Bangalore
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Duration
2 Years
Facilities
Location
Start date
Start date
About this course
Graduates in Agriculture, Arts, Commerce, Engineering, Management, Law, Science or other disciplines coming under the 10+2+3 scheme with a minimum of 50% marks (aggregate of three years including languages) in the qualifying examination are eligible. Those appearing for final degree examinations can also apply.
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Course programme
The curriculum consists of twenty-eight courses spread evenly over four semesters. In addition, each student will do a Project Work (8 Weeks) between the 2nd & 3rd Semester.
A student can specialise either in Finance, Marketing, Human Resource Management, Information System Management, Banking & Finance, International Business or Product Management. The Institute offers a specialisation course depending on the demand for the particular area. The program begins in August / September.
The Institute believes in the method of experimental learning, with specific opportunities to take up case methods, seminars, presentations, role-plays and industrial interactions. These inputs would prepare the students for challenging, exciting and rewarding careers in management.
Syllabus
1st year
I Semester
*Management and Behavioural Process
*Managerial Economics
*Statistics for Management
*Accounting for Managers
*Human Resource Management
*Marketing Management
*Business Communication
II Semester
*Management Information Systems
*Economic Environment
*Financial Management
* Operations Management
* International Business Management
*Business Research Methods
*Business Law
2nd year
III Semester
*Strategic Management
*Entrepreneurial Development
*Business ethics and Corporate Governance
IV Semester
*Change and Knowledge Management
*Supply Chain Management
*Management Accounting & Control System.
Marketing
*Business Marketing
*Sales and Retail Management
*Consumer Behaviour
*Services Marketing
*Rural Marketing
*Integrated Marketing Communications
*International Marketing Management
MBA in Marketing